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Taco Bell Foundation for Teens raises awareness about dropout rates

24 Apr 2009 | by Nicole Zerillo

significant donation to the campaign budget was made by Yum!Brands, George noted. ...

McDonald's adding variety of voices on staff comms site

20 Apr 2009 | by Nicole Zerillo

, such as product launches and brand initiatives, while bloggers help drive content focused on the daily issues ...

Wicked Fashions skates to back-to-school promotions

14 Apr 2009 | by Alexandra Bruell

FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped..., Now that we've diversified into a suburban brand' that will appeal to a broad audience, we feel we can drive it upwards of 100 million in sales in a short time. Wicked's other brands include ...

'Life' branded photo site launches

08 Apr 2009 | by Frank Washkuch

, the media outreach effort is taking advantage of the brand cachet attached to Life and Getty, said Colleen McMillen, associate director of corporate communications at Time Inc., the parent company of the Life brand. "You don't have to educate consumers on what Getty or Life are; they're two very strong brands," she ...

Candie's banks on Britney Spears' comeback for new campaign

08 Apr 2009 | by Alexandra Bruell

NEW YORK: Juniors fashion brand Candie's - part of the Iconix Brand Group - recently launched a...in the fashion industry, retailers in particular. We put all our resources against promoting the brand ...

Panasonic's effort aims to mass market Toughbook

03 Apr 2009 | by Aarti Shah

to launch in mid-April, and Panasonic is currently tapping into brand advocates to participate in the site ...

Special Olympics kicks off events for awareness initiative

02 Apr 2009 | by Beth Krietsch

The organization is working to get people to sign a pledge to stop using the word as part of its Spread the Word to End the Word' campaign. In August it had launched the Web site www.r-word.org , in response to use of the word in Tropic Thunder , said Kirsten Seckler, director of global brand marketing ...

FT Search plans outreach around search tool launch

31 Mar 2009 | by Frank Washkuch

NEW YORK: FT Search, a standalone division of the Financial Times Group, is conducting a brand..., marketing, and branding trade publications, she said. FT initially targeted technology outlets to gain ...

Agency reviews highlight battle in electronics space

17 Mar 2009 | by Aarti Shah

competitors, is looking to build its brand as the preferred choice. At the time, Bret Walrath, Edelman EVP, noted that the electronics company wanted to move from the brand awareness phase to brand preference, then brand loyalty. During these economic times, I am reevaluating all my partners and vendors, as I ...

Value of press hits varies by industry, study finds

11 Mar 2009 | by Frank Washkuch

of the Top 100 Global Brands to find how the brands' ranking corresponded to overall hits in the media, sifting through 20,000 global media sources from last year. Overall, 27% of a brand's value was tied to how often the brand name appeared in the press, but that figure changed significantly depending ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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