Four Communications to become major player in Gulf PR market
05 Jun 2007 | by Richard Abbott, Brand Republic
, and head of the agency s brand, property and travel practice, will join him in Dubai. Williams will spend ...
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Facebook hunts UK agency
06 Sep 2007 | by Clare O’Connor
of new media at Brands2Life, warned that the winning agency is likely to face a backlash. Facebook has ...
PR agencies line up for GM's Gulf account
24 Apr 2007 | by Richard Abbott
A shortlist of four agencies, including the incumbent H K, will present to GM s marketing team early next month. The prize is one of the most lucrative PR briefs in the region. The winning firm will handle GM s business across the Gulf and Levant, representing brands including Chevrolet, Cadillac ...
H&K wins Yahoo! brief
26 Feb 2007 | by David Quainton
Bite Communications, which went head-to-head with H K at the final stage, Brands2Life and Cohn Wolfe all missed out. The consolidation of the account arrived as Yahoo! wanted to streamline UK agency arrangements amid concern it lacks a cohesive global vision. See PRWeek magazine or PRWeek ...
Debut production puts Dubai One in the news
07 Feb 2007 | by Campaign Middle East
will anchor the show alongside Hermione Macura. The launch follows the re-branding of One TV as Dubai One in December last year a re-branding that saw the arrival of new shows such as The Sopranos and The West Wing ... the investment we ve made with Emirates News. In an interview with Campaign shortly after the channel s re-branding ...
Starcom appoints new P&G buying director
29 Jan 2007 | by Campaign Middle East
His arrival, scheduled for mid-February, follows the recent departure of Hisham Tannir, managing director of Starcom Regional Markets, who had regional buying responsibility for P G. Williams has a long history of working on P G brands, which include Crest, Pampers and Gillette. He joined Starcom in 1994 ...
Seat names head for global corporate communications
29 Jan 2007 | by Ivan Castano
Sanchez will be in charge of boosting Seat s brand image across key markets in Western Europe, Mexico and South Africa. The company wants to improve its image and brand reputation, and there is a strategic plan to internationalise the brand which I will help carry out, Sanchez said. He will be assisted ...
Starcom unveils consumer mantra
26 Jan 2007 | by Campaign Middle East
understood the brand. McCann said a decision had yet to be taken on whether the platform would be visible in Starcom s corporate branding, which currently runs under the Fueling Brand Power tagline. While we ...
Heavyweight marketing push for Foreman's grill
26 Jan 2007 | by Campaign Middle East
your place. Foreman hopes to boost the brand across the Middle East. I think this will change ...
PR being destroyed by cut and paste culture
05 Dec 2006 | by Campaign Middle East
up being inserted unedited into newspapers and magazines. Taylor-Hughes, whose company's brands ... brand. What public relations should be is generating a relationship with the public." Taylor-Hughes said he wanted to see better dialogue between journalists and brand owners to foster more sophisticated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
