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' companies, which was refocusing its brand to become more "women-centric" "as a selling point for clients ...
as one of the world's leading brand builders," A.G. Lafley, P G's chairman of the board and CEO said in a ... in branding and all those things will enable him to drive ongoing brand building for the company." Lafley ... ." "He's worked side-by-side with Jim Stengel for the past two years to strengthen P G's brand ...
The firm's work will include media outreach to consumer and trade publications to promote the brand across various lines of business, such as motorcycle, boat, and snowmobile insurance. Allison will also work with two of the insurance provider's sponsorships: The Progressive Insurance Automotive X ...
vacations as they have in the past. PRWeek reported on Yum Brands' campaign to expand ... Brands recently donated $2.3 million to help with disaster relief in China. The company is also doing ...
perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users ... at Tanjable PR, the site s AOR, says, This is hugely important for post-campaign assessments by brands ... , but harder to track. You can use Web tools to monitor or search for comments on a certain brand or item ...
provides a great opportunity for Dogpile to differentiate its brand in a fun way, French noted. Dogpile ...
online, including work with the fundraising site NetworkForGood.com. To boost its brand and messaging ... Eisman, program assistant Marketing Services Agencies: SeaChange (branding and online strategy), First ...
Dyke and VP of brand communications Ian Yolles worked at beloved-by-greenies Patagonia. Other ... exclusive (one of the reasons Nau hired WE was because of its digital prowess), so it launched the brand ... of third-party storytelling and knew we would be engaging our partners to build the brand, Van Dyke says ...
little bit hard to say if [this year s success is] solely because of the brand change, says Emily ... our brand was to cast that wider net and definitely appeal to a younger audience, Callahan adds ... anniversary with a brand and logo change and a host of new events and initiatives ...
information about their brand and to correct inaccuracies. The PR industry should not be intimidated ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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