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Johnson School at Cornell hires Coyne to boost brand

the graduate business school's brand awareness.

A good use of energy

. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ...

Positive thinking

marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ... hopefully into what s become known as cause branding work [something] the corporation really believes it in. There are people involved, all of the partners are involved and it becomes part of the brand ...

The spirit of generosity

, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ... will the cause benefit from that program, but the company and brand will as well. At the end of the day ... the past year. More than 72% of consumer respondents said they had bought a certain brand because ...

VA Tech preps students, staff for spike in coverage

Larry Hincker, AVP for university relations, said the e-mail briefing sent to the college community was similar to the one issued when school resumed after the April 16 shootings that left 33 dead, including the gunman, Seung-Hui Cho. It reminded them to be honest, and we had a little bit of brand ...

Ringling Bros. outreach adds life to circus

: Enrico Dinges, national PR director Natasha Collin, brand director Kimberli Antoni, brand manager Julie ...

Major brands across the board are eager to go back to school

Two important things occur every September: Kids return to school, and marketers roll out major school-themed initiatives.

NEA is well schooled on the power of PR

risks being branded as simply a political animal, associated with big debates such as the one over ... is coming out of NEA, which they associate as a labor union, Grant says. Branding ourselves with non ...

From the outside

on what I was seeing with corporate reputation and branding, says Rossi. This job [means] taking a step ...

NOAA 200th anniversary push advances mission

Its history dates back to the nation s first Survey of the Coast in 1807. The NOAA wanted to capitalize on that history to build brand awareness. We d like eventually to... be as well known as NASA, says Dave Miller, NOAA senior public affairs officer. Strategy Using the anniversary of the first ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.