16 May 2008
| by Ted McKenna
properly inflated, using the manufacturer s recommended brand of oil, eliminating jackrabbit starts ...
20 Nov 2007
| by Irene Chang
to change the brands they buy or their consumption habits to contribute to a better society and environment...., goodpurpose, which will help brands that wish to be leaders in issues of social import or positive causes. More than half (55%) of respondents said they would help promote a brand s product if there was a good ...
behind consumers, media, and online, said Bronwyn Fenton, SVP, global consumer brands, Edelman. Fenton ...
29 Oct 2007
| by Tanya Lewis
. Helen Clark, corporate brand and reputation manager, notes that stakeholders felt oil companies were ...
22 Oct 2007
| by Craig McGuire
We have... a well-known brand, but we ve come to rest on our laurels, just a bit, says Ann Walden, director of PR for Coleman. To grow, we need to rely on more than just family campers ...
race in 120-degree weather? Strategy We needed a brand ambassador to prove the quality of our ...
22 Oct 2007
| by Tonya Garcia
marketing manager, Unilever Greg Zimprich, director of brand PR, General Mills Kathy Rogers, VP, cause ...
hopefully into what s become known as cause branding work [something] the corporation really believes it in. There are people involved, all of the partners are involved and it becomes part of the brand ...
22 Oct 2007
| by Tonya Garcia
, but their employees as well. KitchenAid, one of five brands that fall under the Whirlpool corporate umbrella, has ...
will the cause benefit from that program, but the company and brand will as well. At the end of the day ...
the past year. More than 72% of consumer respondents said they had bought a certain brand because ...
01 Oct 2007
| by Tonya Garcia
report stand out and further the brand. Still, many people prefer the printed word. As such, photos ...
s brand and highlight its green efforts Certification from a nonprofit is an important step toward ...
with branding elements like video ...
01 Oct 2007
| by Keith O'Brien
Dyke and VP of brand communications Ian Yolles worked at beloved-by-greenies Patagonia. Other ...
exclusive (one of the reasons Nau hired WE was because of its digital prowess), so it launched the brand ...
of third-party storytelling and knew we would be engaging our partners to build the brand, Van Dyke says ...
01 Oct 2007
| by Shoba Purushothaman
brand or institution is being forced to look hard at what its contribution to the green cause can be ...
27 Sep 2007
| by Hamilton Nolan
National Geographic is one of the world's most venerable and respected brands in its field.
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