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USA Network launches 'Characters Unite' tolerance effort

22 Jan 2009 | by Kimberly Maul

affairs component. "We wanted it to be themed to our overarching brand positioning, which is 'Characters Welcome,'" said Alexandra Shapiro, SVP of brand marketing and digital for USA Network. "It really ...

LGBT Web site uses pride events in launch PR

14 Jan 2009 | by Kimberly Maul

in the US. In addition to exposure at Sundance, brand ambassadors will attend LGBT events across the country ...

DoD brings comms for major program in-house

19 Dec 2008 | by Jaimy Lee

program was run in a questionable and unregulated manner, including branding of the program, building ...

Companies eye Hispanic market with holiday-season campaigns

09 Dec 2008 | by Kimberly Maul

to the brand and there is a long relationship, with its Hispanic customers, said Raul Duany, the company ... will develop a sense of loyalty to the brands that have helped them out, Sroka said. JCPenney combined ...

Groups target incoming Obama administration

28 Nov 2008 | by Ted McKenna, Nicole Zerillo

. To the debate on climate change and clean energy, we feel we're bringing a consumer brand voice, she said ...

General Mills partners with Univision to reach Latina moms

01 Oct 2008 | by Kimberly Maul

for the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life")....media relations, including an SMT and blogging on the Web site. Fourteen General Mills brands ... also plans to produce Spanish-language Web sites for each brand, with relevant content showcasing the "specific personalities" of the brands, Sundy said. "Some of our brands are not available in many ...

Minority shift signifies a new comms era

14 Aug 2008 | by Kimberley Maul

the multicultural market maintained 22% of the automotive market, consistent with past years. But, he says, brand ...

Obama backhands McCain's 'celebrity' spin in new ad

13 Aug 2008 | by Nicole Zerillo

McCain's ad had compared the Obama to celebrities, Paris Hilton and Britney Spears, and in Obama's new cable TV ad , Embrace, McCain is branded as Washington's biggest celebrity. It paints the McCain as a B-list celebrity with montages of the senator uncomfortably mugging for appearances ...

Edelman folds its digital and online operations into one brand

04 Mar 2008 | by Tony Garcia

The unit current has more than 120 global staff members and expects to hire 30 more. The EIS brand will dissolve and the me2revolution brand will continue mostly as an internal operation. When launching a standalone mobile program, the Edelman Mobile brand will be used. Otherwise its initiatives will also fall ...

US ELECTIONS: McCain brand remains under microscope

27 Feb 2008

adherence to it. For the moment, in the big picture, everything depends on the McCain brand name, says ... - and the brand name [gets] tarnished - he s got a real problem. It s early in the day and the Times story isn ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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