Teva places '09 as 'Year of Affordable Healthcare'
13 Feb 2009 | by Jaimy Lee
brand version, to reduce spending. Media outreach for the campaign is focusing on healthcare ...
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ADA taps Mullen to unify diabetes message
05 Mar 2009 | by Jaimy Lee
and have stronger communications and a stronger brand strategy, he said. We are undergoing a major brand ...
J&J apologizes, says it missed the mark with Motrin mom ad
18 Nov 2008
for the company's Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice.
Thermos touts water usage with chemical-free product
13 Nov 2008 | by Jaimy Lee
brands for the Chicago-based agency. Budget was not disclosed. The target demographic is families ...
Pharmavite selects Porter Novelli
05 Nov 2008 | by Jaimy Lee
on the Soyjoy brand since February 2008, was invited to pitch the AOR account in August, said Jones. The account encompasses the Nature Made and Soyjoy brands, as well as corporate communications. Budget ... a great job but life changes, said Jones. The goals and the objectives for the brand changed ...
American Cancer Society selects AOR
24 Oct 2008 | by Jaimy Lee
. Staff from other Brodeur partner agencies will contribute healthcare, digital, branding, oncology ...
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
and addressing relevant issues, such as nutrition and prices, said Tracie Lesser, manager in the brand marketing ...
Huntsworth posts 3.4% increase in PR revenue, companywide drop in income
27 Aug 2008 | by Jaimy Lee
fell. Public affairs, crisis management, and CSR brands and companies did reasonably well as demand ...
MGM launches 'Pinkitude' breast cancer awareness campaign
20 Aug 2008 | by Kimberley Maul
, a multi-level branding initiative on August 14. Inspired by the MGM character the Pink Panther...to do, to find ways to take a brand and get behind and support a worthwhile cause like this," Pryor ...
Country Crock's goes healthy with Small Changes
14 May 2008 | by Jaimy Lee
The campaign, called Small Changes, threads the product launch with an annual food donation program and new Web site offering videos, Omega Plus coupons and recipes, and a forum to share health tips. Anne-Michele Harrington, senior brand manager for Country Crock, said the campaign is targeting women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
