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to launch in mid-April, and Panasonic is currently tapping into brand advocates to participate in the site ...
competitors, is looking to build its brand as the preferred choice. At the time, Bret Walrath, Edelman EVP, noted that the electronics company wanted to move from the brand awareness phase to brand preference, then brand loyalty. During these economic times, I am reevaluating all my partners and vendors, as I ...
of the Top 100 Global Brands to find how the brands' ranking corresponded to overall hits in the media, sifting through 20,000 global media sources from last year. Overall, 27% of a brand's value was tied to how often the brand name appeared in the press, but that figure changed significantly depending ...
In a six-figure, year-long contract, it will work to raise brand awareness of its Web sites ... . The team plans to raise the brand's profile beyond its core video-gaming industry and enthusiast community ... that the online magazine's readership consists of early adopters who are loyal to brands, said Siobhan Aalders ...
about their brands online. According to CMO Council executive director, Donovan Neale-May, PR must get ...
for branding tie-ins, said Jason Kirk, VP of video and entertainment for MySpace. We are bridging ...
CITY OF INDUSTRY, CA: Beauty brand wet n wild has launched a campaign to promote additional...The cosmetic brand, working with AOR Creative Media Marketing (CMM), is educating consumers about ... will achieve by using it. Although the brand is not overt about its 30th anniversary in its consumer ... as looking into partnerships with relevant publications and brands also celebrating their anniversaries, said ...
enthusiasts, especially those who currently discuss the brand on third-party social networking sites. We do ...
and branding to be broad enough to encompass prepay and post-pay, Wallace explained. But prepay is still our ...
NEW YORK: Ceiva Logic, the digital photo frame company, launched "Sit on Santa's Lap," a viral video campaign that educates consumers about the products and services from the company. Running from November 26 to December 24, the campaign is focused online with Facebook, Twitter, and Delicious pages.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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