Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
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Doritos 'Mariachi Doritos' by AMV BBDO
30 May 2012
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO
Wispa 'time well misspent' by Fallon
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
Tesco 'everyday Value' by The Red Brick Road
16 May 2012
Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery
Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims
Carlsberg 'fan academy' by Fold7
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
brand owned by Adams Foods....The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012
The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...
Absolut 'London microsite' by Holler
03 May 2012
An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett s character creations that appear on the vodka brand s limited-edition bottles. Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
