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Podcast: Three ways to create more effective online advertising
17 Apr 2009 | by Staff
, to discover three ways to create more effective online advertising....In the first in a series of podcasts, Revolution editor Gareth Jones quizzes Jim Lee, group publisher of What Car?, on how to improve online marketing effectiveness. This podcast unveils how to create compelling content to engage users, ensure that advertising is targeted and to collect and share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
