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- The Central Office of Information (COI) has appointed Advertising Association chairman Mark Lund
The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009...Cannes Lions, founded as an advertising competition in 1954, is now looking to represent the entire communications industry. Lord Bell, chairman of Chime Communications, will be jury president ... community not just in advertising, but in PR and other disciplines.' The festival runs from 22 to 27 June ...
robust performance given what is happening in its advertising markets. But the good news was ignored
Donna Imperato's message for the UK PR industry is one of hope. The credit crunch is a 'great opportunity', and PROs should be hitting marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so put $1m into your PR instead,' she argues. Imperato, 48, has had ...
suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
The firm was behind a campaign touting the risks associated with Google s planned acquisition of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ... ://i-comp.org for Internet companies, consumer groups, advertisers, and regulators to discuss e-commerce issues, said Josh ...
, the potential for controversy found in social networks mirrors that of traditional advertising, where special-interest groups have pressed companies to pull controversial ads from TV shows, for example. Last month, Virgin ... on the British National Party s page. The placement highlighted the fact that they couldn t control what kind ...
communications industry over the next five years, although major shifts will take place as advertising ... in double-digit annual leaps, advertising was the slowest-growing sector in the industry last year, posting a 4.5% growth rate. Spending on alternative advertising, however, such as Internet, mobile ...
ATLANTA: Home Depot will continue advertising on Fox News despite the Sierra Club's efforts...The Sierra Club targeted Home Depot because it believes advertising on Fox News - which features ... , met with activists, but did not change the company s advertising stance. We re going to continue to advertise on Fox, said Ron DeFeo, Home Depot s director of corporate communications. Our advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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