Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ... deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...
Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...
BMI Regional to retain marketers after £8m sale
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...British Midland in 1996, will become chief executive of BMI Regional. He said: "It is very much our aim ...
Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...Advertising Joint , the agency start-up being launched by Richard Exon and Damon Collins ... , the former managing director of the Radio Advertising Bureau and director of customer relationship marketing ... ) Tess Alps , chief executive of Thinkbox, is to take the role of executive chair at the commercial TV ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series of art and music events under the banner of the 'Festival of the World'. Attractions include a Festival of the World Museum designed by British designer Wayne Hemmingway; a giant wooden sculpture ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook. He said: "We worry about stuff that happens which is outside of our control. "There is a lot of chatter about Facebook s privacy policy. We ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
. In more than a decade working in advertising, he experienced the seminal split between Saatchi Saatchi ... piece of advertising.' Painstaking change Despite such a dismissal, Clark takes enormous pride that it was a 'piece of advertising' which by far outperformed the marketing campaigns of its rivals, and made ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
