01 Jun 2012
| by Sarah Shearman
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It is promoting the app through Facebook advertising.
Panasonic rolled out a TV ad, created by Brave, last ...
01 Jun 2012
| by Sarah Shearman
advertise on TV later in the year.
Follow Sarah Shearman on Twitter @Shearmans
...
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Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
31 May 2012
Beattie McGuinness Bungay has created a TV ad for Notonthehightstreet.com in a campaign in support
31 May 2012
| by Sarah Shearman
subscribers to access the titles after their first TV showing on BSkyB.
LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ...
's own internet TV service Now TV .
LoveFilm's streaming business overtook its DVD and BlueRay disc ...
31 May 2012
| by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may review its advertising...In an in-depth interview about HSBC s new marketing strategy , Clark revealed that the bank is keeping a close eye on customer reaction to its advertising on Facebook.
He said: "We worry about stuff that happens which is outside of our control.
"There is a lot of chatter about Facebook s privacy policy. We ...
31 May 2012
| by Daniel Farey-Jones
award-winning websites so people can access the fantastic content on offer over the weekend ...
31 May 2012
| by Simon S Kershaw
in this column, most advertising for films is as dull and predictable as, well, anything starring Jennifer ...
and, would you believe it, wit.
All brands dream of their customers doing their advertising for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...
31 May 2012
| by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ...
Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users.
Adap.tv claims the hub will feature apps from ...
31 May 2012
| by Maisie McCabe
back mobile advertising spend.
"We deliberately set out to create a mobile platform that can offer ...
30 May 2012
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO