Dell to form agency with WPP
05 Dec 2007 | by Keith O'Brien
, particularly in the advertising industry. Dell s decision to hold a voluntary idea summit, where it, some felt ...
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Home Depot launches social-media initiative
07 Dec 2007 | by Irene Chang
, which will be awarded a $2,500 gift card. Imre Communications, which has run traditional PR outreach ...
AAFP jumps into American healthcare fray
30 Nov 2007 | by Marc Longpre
In addition to a multi-million dollar advertising campaign, the AAFP has unveiled a new logo and joined a coalition of business leaders, policymakers, and primary care physicians called the Patient Centered Primary Care Collaborative (PCPCC). The PCPCC effort is intended to emphasize the importance ...
BBB gets new logo, Web site makeover
23 Oct 2007 | by Ted McKenna
, the BBB is also promoting itself by sponsoring programs aired on NPR as well as an advertising blitz ...
McDonald's looks internally for brand ambassadors
22 Oct 2007 | by Michael Bush
is not just a PR, marketing, and advertising effort anymore. Oldani said, It s bringing in the operations ... from an advertising standpoint, marketing standpoint and PR standpoint? And what can be done ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... (Barkley): People are advertising their cause, so it s getting a lot of attention. I think one ... advertising content. Everyone [is] looking for that story that is so compelling you can t make it up ...
Quality control
22 Oct 2007 | by Michael Bush
quality and children s well-being spots on CNN s Accent- Health, a TV network available in nearly 8 ...
Opinion-focused sites offer relevant marketing insight
15 Oct 2007 | by Aarti Shah
Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users to post videos of themselves pontificating on topics that range from buying a PC to the price of tea ...
A new game for ESPN
15 Oct 2007 | by Michael Bush
of David and Goliath. In the TV-network-themed photo, David, donning shoulder pads and a helmet ... s sports fan, ESPN has had to become its own five-headed monster, offering content not only on TV, but also on the Web, radio, mobile devices, and in print. LaPlaca and his staff are aware that despite having six TV ...
Put public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
, halting all brand advertising, reaching out to hospitals and medical practitioners to warn them ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
