Happy Meal haters end 'food prize' program
18 Jan 2008 | by Alexandra Bruell
furor, to stop all advertising aimed at children under 12. Sounds like the Happy Meal haters could ...
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Green actions speak louder than words
25 Jan 2008 | by Aarti Shah
, and garnered accolades such as CNET s Best in Show award. Products that apply real innovation to reducing ... -clean tech lead and account director at Text 100. This was the case with [an Eco TV] that makes real ...
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners....Corporation is donating advertising space in its various print and online outlets, said Ketchum VP and media ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... (Barkley): People are advertising their cause, so it s getting a lot of attention. I think one ... advertising content. Everyone [is] looking for that story that is so compelling you can t make it up ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
Association and its Produce for Better Health Foundation, plans to award 50 schools a $10,000 grant each ...
Prize stresses climate change's urgency
16 Oct 2007 | by Marc Longpre
to award the world s most notable prize to Gore and the IPCC might have an impact on communications efforts in the future. It was immediately clear that the award could be seen as more than simply vindication for the movement. With an Academy Award already in Gore s hand for An Inconvenient Truth , it is becoming more ...
Schake helps Live Earth occupy center stage
01 Oct 2007 | by Randi Schmelzer
in on TV and online. It s very difficult to have a global event in this day and age, when everyone ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
attention to its energy-efficient operations in various ways - including an fall TV tie-in with 24 - its ...
National Geographic turns to video to tout green Web site
27 Sep 2007 | by Hamilton Nolan
in the site among advertisers. Company: National Geographic Campaign: Virally promoting National ...
Globetrotters seek AOR for mainstream return
06 Aug 2007 | by Randi Schmelzer
on TV shows, including Gilligan s Island , and Sesame Street . Today, the team has only one consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
