Put public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
, halting all brand advertising, reaching out to hospitals and medical practitioners to warn them ...
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Chrysler's social-media site helps to drive comms in wake of strike
12 Oct 2007 | by Michael Bush
s communications team handled thousands of calls that day from local and national print, TV, Web-based, and radio ...
Latest FCC fines place VNRs in the spotlight
10 Oct 2007 | by Hamilton Nolan
with the downsizing of TV newsrooms, in effect [VNRs] were becoming undeclared parts of TV newsrooms budgets ...
Effort touts technology of Pudding
10 Oct 2007 | by Aarti Shah
corresponding to keywords during the conversation. The advertising strategy caused an uproar among bloggers ... and advertising trade publications. For consumers, we really wanted to get out there that this is going to be the future of calling, said Jostedt. This is completely new real estate for advertisers. Because ...
Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
The firm was behind a campaign touting the risks associated with Google s planned acquisition of online advertising broker DoubleClick. Microsoft first hired the firm last year to work on a campaign ... ://i-comp.org for Internet companies, consumer groups, advertisers, and regulators to discuss e-commerce issues, said Josh ...
Staff must be a crisis comms priority
24 Sep 2007 | by Craig McGuire
recalls. The news coverage of the shootings, possibly interspersed with advertising from the same chain ...
Indonesia Supreme Court orders 'Time' to pay $106 million in damages
11 Sep 2007 | by Hamilton Nolan
Ups Univision hosts the first presidential debate held in Spanish, as well as English, but it gets lukewarm reviews from TV, political critics Unionized Wall St. Journal staffers post provocative Show Me the Money signs in the newsroom when new owner Rupert Murdoch comes to visit USA ...
Getting back on the press' good side
10 Sep 2007 | by Craig McGuire
spent 20 years as a television reporter. As an anchor for the CBS station in Milwaukee, a PR pro ...
Collapse brings bridge issues to forefront
29 Aug 2007 | by Ted McKenna
The August 1 collapse of the Interstate 35W bridge in Minnesota was no exception. Captured on video that was not only broadcast ad infinitum on cable TV, but also posted for consumption on YouTube and elsewhere online, the collapse, which killed at least 11 people and injured dozens more, has raised ...
Mobile content movement is inevitable
13 Aug 2007 | by Michael Brewer
My first thought was concern. Our offices in New York City are located a block from Grand Central Station. Beyond the text alert, I wanted to see what was going on, but it was too soon after the explosion for a video stream on VCast, and I wasn t near a TV, so I had to get to my laptop and go to CNN ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
