Scranton hosts 'The Office' Convention
16 Oct 2007 | by Randi Schmelzer
. Other PR components include extensive outreach to TV blogs, national newspapers, and NBC affiliate ...
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Restaurants spur PR with a round of sampling
28 May 2008 | by Kimberly Maul
included advertising, media relations, and direct consumer engagement both online, and offline through ...
Steady comms guides merger
15 Oct 2007 | by Craig McGuire
relations, even merger-related advertising, says Allan Schoenberg, director of corporate communications ...
Magazine-driven gatherings make fitness a day in the park
10 Oct 2007 | by Irene Chang
readers and advertisers through sponsorship opportunities. Veterans in this arena, such as CondŽ Nast ...
Fashion world increasingly has designs on blog coverage
06 Sep 2007 | by Irene Chang
to include a mention of an image within weeks after the show. PR people can also follow up with TV crews ...
Bloomberg announces global tourism initiative
30 Aug 2007 | by Alexandra Bruell
Just Ask the Locals, a first-time five-borough marketing and advertising campaign aimed at enhancing visitors experiences and highlighting the economic strength and importance of New York City ... will donate space for advertisements worth an estimated $4.5 million in the airport and outside on taxi cab ...
Secret's dance contest moves women to display confidence
30 Aug 2007 | by Randi Schmelzer
/Secret (Cincinnati) and Marina Maher Communications (New York) Other marketing: Advertising Launch: August 23 ...
CAC push calls attention to SBS
20 Aug 2007 | by Jen Adams
television and radio covered, more than 900 rattles were hung on a tree at a main intersection of the city ...
Maxell touts performance to younger target via X Games
02 Aug 2007 | by Irene Chang
, online, and TV advertising; sweepstakes; on-site booth giveaways Launch: August 2 Budget ... a chance to win a trip to next year s X Games. Advertising ran in ESPN The Magazine and on ESPN ...
Elations selects Publicis to tout drink's health benefits
02 Aug 2007 | by Marc Longpre
spokesman from the TV show Dancing with the Stars . The whole program revolves around dance, not only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
