19 Oct 2007
| by Marc Longpre
violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public
17 Oct 2007
| by Ted McKenna
WASHINGTON: More than a dozen nonprofits have teamed up to promote the Smart Television Alliance, a...to their members, whom they hope will promote the Smart TV Alliance to families around the country. Funded by TiVO ...
that are. Turman said the group also plans to run advertisements and do outreach to mommy bloggers ...
08 Oct 2007
| by Tanya Lewis
Post-Gazette, Crain s New York Business, and a live interview with Jones on Bloomberg TV. At its May ...
08 Oct 2007
| by Hamilton Nolan
prominent outlet is CNN, which may offer local practitioners a slight advantage in gaining national TV placements. Local television news features all the nation- al networks, and the radio market is broad ...
24 Sep 2007
| by Aarti Shah
The site lets users post comments and feedback about TV shows, movies, and other media, which Nielsen will provide to entertainment industry players. It also gives the public a chance to interact with Nielsen other than through its ratings program. We need that younger demographic to know [what] Nielsen ...
23 Jul 2007
| by Marc Longpre
for foods they advertise to kids could lead to modified youth-market PR outreach.
23 Jul 2007
| by Ted McKenna
is that mass audiences are getting television in a way that they never have before in the history of the world ...
. There is now a choice of 200-plus, I believe at last count, television stations, if you have a satellite dish in the Middle East. Mass populations are getting access to television in a way they never have before and I ...
12 Jul 2007
| by Aarti Shah
The campaign, called We Believe, was launched July 10 with a global Web cast from founder and CEO Michael Dell , followed by media briefings and supported by an advertising push, said Jennifer Davis, manager of small business communications at Dell. Communications surrounding the new campaign ...
20 Jun 2007
| by Aarti Shah
and advertise on television, Sison said. The company doesn t expect the marketing tool to compete ...
18 Jun 2007
| by Randi Schmelzer
, Bardauskis says, Dreaming Tree provides TV stations with traditional b-roll highlighting teens on ...
TV cover- age seemed obvious for reaching parents, Poidomani says it was also crucial to have ...