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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ... deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring

Corona Extra embarks on heavyweight outdoor and digital drive

01 Jun 2012 | by Gemma Charles

this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...

Notonthehighstreet.com 'where do daddies come from?' by Beattie McGuinness Bungay

31 May 2012

Beattie McGuinness Bungay has created a TV ad for Notonthehightstreet.com in a campaign in support

Comic Relief 'Woolly Actors Guild' by Mother

31 May 2012

The films show woolly actors who have been ousted from some of Hollywood's most famous movies to make way for human actors. The children's TV characters Zippy, Bungle, George and Bagpuss feature in three humorous online videos, and celebrities including Ralf Little, Fern Britton and Stephen K Amos ...

Tesco 'Tesco Jubilee' by The Red Brick Road

31 May 2012

Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...

Pitch Update

31 May 2012

to hit the sack. Bahlsen is expected to announce which agency has picked up its advertising account ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

The reason I got into advertising was ... TM: I was good at art and went to college. I didn't want to be a ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012...of ITV2 s The Only Way Is Essex , won best newcomer to TV as well as an inaugural special award ... category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... by an advertising idea. It celebrated child potential by showing talented children passing on their skills ...

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