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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ... deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

of judges for this year's Campaign Media Awards....of the awards. Previous chairmen of judges include Charles Courtier, the global chief executive of MEC, and Mark Cranmer, the chief executive of Isobar. The awards take place on 21 November at the London Hilton ... for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ... Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

British American Tobacco is looking for a digital agency to handle the launch of a new range...the market with a new pilot range. British American Tobacco, along with other tobacco companies ... British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ... to "recruit" around 750,000 young smokers each year. Tobacco advertising was banned in 2003, followed ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

installed DVR feature that allows DISH subscribers to completely skip all advertising during most primetime shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... . In the worst-case scenario, advertisers that paid good bucks to appear in CBS, Fox and NBC shows may be put off ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ... seconds and Shazam downloads information, free content or competition details. Shazam for TV launched ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

for advertisers, he began hiring writers and artists for what is claimed to have been the first-ever agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without having captured an important account. "Any spot on earth where goods are to be sold by advertising ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012...of ITV2 s The Only Way Is Essex , won best newcomer to TV as well as an inaugural special award ... category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV ... by an advertising idea. It celebrated child potential by showing talented children passing on their skills ...

British Airways 'height cuisine' by BBH New York

30 May 2012

Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To

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