SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
Click
to remove filters
M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...
alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
of judges for this year's Campaign Media Awards....of the awards. Previous chairmen of judges include Charles Courtier, the global chief executive of MEC, and Mark Cranmer, the chief executive of Isobar. The awards take place on 21 November at the London Hilton ... for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...
Time Out has appointed Karmarama to handle its advertising after a pitch.
including the British Heart Foundation's "Hands-only CPR" activity and the AOL "discuss" work, which won awards at Cannes. Before joining Grey, White worked as an international brand manager for Pedigree ...
The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
Justin Sampson, the former managing director of the Radio Advertising Bureau and director...Bampfylde. Barb provides the TV audience figures used by media agencies when trading and, in the summer last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...
publisher saw a pre-tax loss of 144 million last year, and advertising revenue fell 9 per cent year on year ... -up propositions for advertisers across print and digital, and overseeing all commercial revenues including ...
British American Tobacco is looking for a digital agency to handle the launch of a new range...the market with a new pilot range. British American Tobacco, along with other tobacco companies ... British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ... to "recruit" around 750,000 young smokers each year. Tobacco advertising was banned in 2003, followed ...
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.