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-effective, charging, for example, about 80,000 to handle a three-month TV campaign. "Clients could range from ... of the scale who only advertise twice a year," said Crowley. Crowley could not confirm the names ... translating the language of agencies and owners. Most clients advertise twice a year and need to know exactly ...
hired as the first UK commercial chief for global 24-hour network Fashion TV (FTV). Reeves, a ... , such as bars, cafes, shops, and health clubs. Spot advertising is available on the channel, along ... - advertisers willing to sponsor content or FTV events. Programming includes six-minute clips ...
the PPA and the British Society of Magazine Editors. McIntosh's move may see the re ...
British Eurosport has capped a successful year with its highest-ever rating for the coverage of Glasgow Rangers' UEFA Cup victory over Paris St Germain. Viewing figures for 6 December peaked at 539,000 at 9.30pm and maintained an average of 244,000 over three hours. The ratings winner comes on the back ...
Japanese pharmaceuticals giant Kobayashi is rolling out its first UK product - Kool'n'Soothe - with a 1.5m national TV campaign through The Media Edge. The campaign initially concentrates on the Midlands, the North and Scotland. In January, this will be followed up by a national TV campaign ...
The ability to communicate with young children is something Gareth Davies admires. Could you teach football to a group of six-year-olds who not only call it soccer, but also think Spurs are only to be found on cowboy boots? That's exactly what Davies had to do in his own youth. As a Camp...
Total travel adspend in 2000 stood at just over 200m, according to ACNielsen MMS. Of this, press took 60 per cent, with the top destinations for travel advertisers' money being the Daily Mail ... per cent in the 'A' category, so travel supplements lure advertisers that cater for the interests ...
, says O'Donnell. "The fact that we have won the British Society of Magazine Editors' Lifestyle Magazine Award for the last two years shows that we are not pigeonholed as just a travel magazine." Advertising in Traveller is similarly broad-based. O'Donnell estimates at least half ...
MDA Publishing has bagged the advertising sales contract for the official magazine of the Queen ... of two ad sales staff will sell around 40 pages of display advertising plus sponsorship in the title ... the magazine as a souvenir, which makes it an ideal vehicle for advertisers, according to Gorter. "All ...
Media owner: The Sunday Times Advertiser: The Travel Industry Association of America (TIA) To reach the large number of upmarket British holidaymakers, the TIA chose The Sunday Times for its high ... of the supplement and individual advertisers enjoyed a significant return on investment. As a result, the next ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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