Search results for British Television Advertising Awards

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Guardian axes head of data marketing role

Normal 0 0 1 132 754 6 1 925 11.773 0 0 0 Up to 100 staff from the company's 900-strong commercial and advertising department are being made redundant in a bid to stem losses that currently run at 100,000 per day. GN M lost 36.8m in 2008-09, according to the group ...

Proximity clinches DMA Grand Prix for RNLI campaign blending direct mail and social media

prize at the 2009 DMA Awards ceremony earlier this week....amongst youth into one of the most talked-about online. Lord Puttnam, chairman of this year's DMA Awards ... or Viral , one of two new digital categories introduced to the Awards this year. Other big winners ... Group and EHS Brown, with each claiming two Gold Awards. Click here to view all the winning entries ...

ANALYSIS - Airlines realise value of loyalty

into this space are the major carriers Virgin Atlantic and British Airways . Virgin Atlantic has long allowed ...

Rapp scoops Marketing's 'direct agency of the year' accolade

Normal 0 0 1 103 588 4 1 722 11.773 0 0 0 Winning the Skype global account was a high point for Rapp's year, as were wins of Barclaycard, DSG International, Direct Holidays and Unicef business. The award comes 14 months after Rapp rebranded, ditching WWAV ...

Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie

in July boasting it would become the UK's biggest direct response advertiser before the end of the year ...

CREATIVE STRATEGY - As ever, Sky takes the Xerxes approach to its prospect communications

makes sense. What about direct mail? Well, the advertiser goes to the effort of recognising that I ...

Lloyd backs MBO of Future Foundation from Experian

Normal 0 0 1 178 1018 8 2 1250 11.773 0 0 0 The firm provides market research and trend analysis for clients. Its services include Nvision, a single source of quantitative analysis using studies such as the British Household Panel Study that counts Nationwide Building ...

BMW UK calls a pitch for its DM and ad account

LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts....been the incumbent on BMW s advertising business since 1980. Dare has worked on its UK digital ... number of iconic campaigns for the brand. Its most recent work included a TV ad that thanks ... , GSD M Idea City, to handle its global advertising account. The agency has been responsible ...

Royal Mail's 20% discount on direct mail 'not a response to postal strikes'

, media director at Royal Mail, said: "Advertisers and agencies alike are under pressure to deliver more ... has said, agencies and advertisers are under pressure to deliver more for less and this [discount ... Mailsort prices for mailings that meet environmental standards. Advertisers wishing to take advantage ...

Promotional email for Martini banned by ASA

LONDON - An email promoting a Martini event has been banned by the Advertising Standards Authority...The email, headed: "Stay beautiful with Martini", advertised an event at a Pitcher and Piano bar. Pitcher Piano jointly responded to the complaint with Bacardi-Martini, explaining that the email promoted an evening of pampering and sampling beauty products while trying the new Martini Rosato drink ...

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