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Group promotes mobile DTV in education efforts

24 Apr 2009 | by Frank Washkuch

broad education campaigns ahead of the summer debut of mobile digital TV services in several regions....The groups want to make a range of audiences legislators, local TV stations, the consumer electronics industry, wire services, and consumers aware not only that the new service will be available ... to receive the technology, and 70 TV stations in 28 US markets will launch mobile DTV service by the end ...

Taco Bell Foundation for Teens raises awareness about dropout rates

24 Apr 2009 | by Nicole Zerillo

of the TV show 24 to promote the 24 hour fundraiser, according to Sally George, a senior manager at TBFT ...

Consumers plan to keep spending on entertainment, study finds

21 Apr 2009 | by Kimberly Maul

on entertainment in the US is $160 a month, the company reported, mostly going to subscriptions related to TV ...

FCC opens RFP for support on extended DTV transition

14 Apr 2009 | by Frank Washkuch

WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising

Wicked Fashions skates to back-to-school promotions

14 Apr 2009 | by Alexandra Bruell

in Times Square, print advertising, and in-store promotions. ...

eHarmony's gay dating site takes company into unfamiliar market

03 Apr 2009 | by Kimberly Maul

In 2005, an individual filed a complaint in New Jersey against eHarmony, because it did not offer a same-sex matching service. As part of the agreement, the company, known for its religious foundation, must "make a good faith commitment to advertise and/or employ public relations and/or marketing ...

Sun-Times taps Sard Verbinnen for bankruptcy filing

02 Apr 2009 | by Alexandra Bruell

We have extensive outreach efforts to our customers our readers and advertisers through multiple channels to assure them that it is business as usual at Sun-Times Media Group and that we are committed to working through this process quickly and effectively," Tammy Chase, director of corporate ...

Special Olympics kicks off events for awareness initiative

02 Apr 2009 | by Beth Krietsch

and radio advertising . She noted that President Barack Obama's recent comments to Jay Leno in which ...

FT Search plans outreach around search tool launch

31 Mar 2009 | by Frank Washkuch

Aided by Weber Shandwick, the media company first promoted the March 19 launch of the beta site to selected broadcast outlets and blogs in both the US and UK, said Jennifer Risi, EVP of the Global Strategic Media Group at WS. The company then contacted technology and financial titles, as well as advertising ...

VMS' new 'Vantage' compares ROI of PR and advertising

26 Mar 2009 | by Tonya Garcia

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising...The system, Vantage, was three and a half years in the making. Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both ... budgets, many of these companies are spending in the billions for advertising and PR," said Peter Wengryn ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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