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inspired the term 'spam'. British Airways first went online to save money on replying to children's letters. Eagle Star launched the first British online car insurance site in August 1997. Just five in 111 British brands polled by Eversheds in 1997 believed a website was worth an outlay of 5 ...
inspired the term 'spam'. British Airways first went online to save money on replying to children's letters. Eagle Star launched the first British online car insurance site in August 1997. Just five in 111 British brands polled by Eversheds in 1997 believed a website was worth an outlay of 5 ...
to shift units rather than simply amuse. And as Jon Slade, global online and advertising sales director ... be limited to products. "A lot of advertising in the Financial Times relates to issues such as the environment and the future of cities," he says. "AR can be used to illustrate the points that advertisers want ...
to shift units rather than simply amuse. And as Jon Slade, global online and advertising sales director ... be limited to products. "A lot of advertising in the Financial Times relates to issues such as the environment and the future of cities," he says. "AR can be used to illustrate the points that advertisers want ...
! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ... of 'hyper-reviews', where a user can type in a name of a product, say a flat-screen TV, and instantly see a ...
! Advertisers in the minority need to read the following carefully: Twitter is coming to Google. Tweets, or more ... of 'hyper-reviews', where a user can type in a name of a product, say a flat-screen TV, and instantly see a ...
on the other stuff the console can do, like stream TV shows or connect you to social networking sites. It ... , flashy, sometimes crass entertainment on TVs in living rooms. X-Factor, Strictly Come Dancing, Britain ... at the satellite broadcaster, Gosen is perfectly placed to challenge the TV as the main entertainment hub ...
For the first time brands will have the content of their websites monitored by the ASA (Advertising...users can tailor the advertising; on MSN they can strip it out entirely. Internet consumers are a very proactive lot - they police themselves. If advertising falls foul of the guidelines then consumers ... Advertising As ever, the authorities have deemed that we cannot possibly decide for ourselves what ...
This Christmas Day will you and your family be comatose in front of the TV after too much turkey ... of demand. Five million British consumers spent 102 million online on 25 December last year, according ... itself. Most retailers still mainly focus on their advertising from Boxing Day onwards. There are some ...
The other part of me - by far the larger part - is still in love with planning and, as such, I felt very privileged to be a judge at this year's Account Planning Group (APG) awards. This really ... . In the context of the APG awards, this sort of stuff is fascinating because it's new. But I suspect many planners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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