More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
. Abby Carvosso, managing director of lifestyle and advertising at Bauer Media, said the audience ...
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Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Justin Sampson, the former managing director of the Radio Advertising Bureau and director...Bampfylde. Barb provides the TV audience figures used by media agencies when trading and, in the summer last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...
Neil Jones joins Johnston Press as commercial chief
31 May 2012 | by Katherine Levy
publisher saw a pre-tax loss of 144 million last year, and advertising revenue fell 9 per cent year on year ... -up propositions for advertisers across print and digital, and overseeing all commercial revenues including ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
. Total advertising revenues dropped 9% in the year to 7 May, with falls in print only partially offset ... strategy, with responsibility for subscriptions as well as its advertising. The vision of Johnston Press ... with Localstars, a UK-based organisation that has automated the creation of online display advertisements ...
Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
back mobile advertising spend. "We deliberately set out to create a mobile platform that can offer ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
British American Tobacco is looking for a digital agency to handle the launch of a new range...the market with a new pilot range. British American Tobacco, along with other tobacco companies ... British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ... to "recruit" around 750,000 young smokers each year. Tobacco advertising was banned in 2003, followed ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...
Anthony Hilton: Put comms first in pay negotiations
31 May 2012 | by Anthony Hilton
executives continued to award themselves big pay packages while the public at large got nothing, the whole ... of these pay awards cloak themselves in complexity as a way to avoid being challenged. The simpler and more ...
Danny Rogers: Nothing in public life is safe from being leaked
31 May 2012 | by Danny Rogers
Cameron's relationship with Rupert Murdoch. Oliver was unaware that the TV camera trained on him and Smith ... had won the election? Equally, the BBC TV camera feed could have been leaked by other news ... , and his lack of 'baggage' was a big part of his appeal, alongside his obvious TV nous. Indeed the Norman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
