ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
from advertising drugs before being approved and on the market. Stutts describes her budget as healthy ...
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FEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
Olympus image was the creation of a corporate brochure, which has already won awards, says Joy Brownstein ... . "Currently, we are bringing this corporate sponsorship to life with a TV show on PBS." The program, which ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
more than $150 million in research grants to find a cure. The PR and advertising portion ... relations and advertising with [publications such as] The Hill , which we've never done before. "Our ...
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
- carried a low-key message for its pill, Cialis. It was the first time a TV ad for the drug was directed...of the pill they are promoting. Icos' somewhat generic advertising for its ED pill contrasted sharply ... . Although the company continues to use advertising - together with Eli Lilly, it's spending an estimated $100 million on an ad blitz - its fortunes cannot continue to rise on advertising alone, particularly ...
PAUL HOLMES: Controversy surrounding use of video news releases is matter best settled by journalists
22 Mar 2004 | by Paul Holmes
in the political realm: "These materials are even more disturbing than the Medicare flier and advertisements," says ...
Healthcare: Pharmacies on the front line
19 Mar 2004
and lunchtime news shows, and a range of other radio and TV interviews, admitting disappointment in the findings ... it was a radio rather than a TV story. Q Has it caused you to change your PR tactics? A It hasn ...
Opinion: Food firms face tough obesity challenge
19 Mar 2004 | by Kate Nicholas, kate.nicholas@haynet.com
on advertising to kids, but as a result of the mounting pressure, companies such as Coca-Cola, Kraft Foods, Terry ...
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
and more children were content to sit in front of the TV or computer, Congress charged the Centers ... in healthier activities, and leave TV shows and video games behind. "Congress wanted us to address ... to oversee messaging to Asian Americans, G&G Advertising for the American-Indian community, and Garcia 360 ...
The color of pharma money
01 Mar 2004 | by Sara Calabro
for PRWeek 's Multicultural Campaign of the Year, to be awarded this week at the PRWeek Awards 2004, were ...
CAMPAIGNS: CAAF's Halloween bash gets a boost from Arnold's buzz
26 Jan 2004 | by Anita Chabria
to help kids affected by the AIDS virus, had chosen Arnold Schwarzenegger to receive an award - prior ... the event, and Crawford served as the honorary event chair. In addition to Schwarzenegger, an award ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
