Gore spearheads message for Alliance for Climate Protection
21 Jul 2008 | by Ted McKenna
media relations, advertising, local events, and additional major announcements by Gore, according ...
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Ogilvy renews multimillion-dollar heart health campaign
21 Jul 2008 | by Jaimy Lee
The two contracts awarded to the agency included a three-year, $6.4 million contract for The Heart ... were officially awarded in May after an RFP, though only now made public, said Ann Taubenheim ... that pitched. This is Ogilvy's third straight renewal for both contracts.The two contracts awarded ...
Florida puts family face on adoption campaign
15 Jul 2008 | by Kimberly Maul
This month, the campaign, which debuted in May, added TV and radio spots encouraging families to adopt teenagers, sibling groups, and kids with disabilities. The spots were simultaneously posted online on YouTube and the campaign's Web site . The message of the Explore Adoption campaign focuses ...
Progressive picks Allison & Partners as AOR
23 Jun 2008 | by Tonya Garcia
Prize, a competition that will award $10 million to a team that designs a 100-mile-per gallon car; and a ... companies like Progressive will be honing in on their consumer offering." Allison was awarded the account ...
Entertainment industry unites in cancer telethon
30 May 2008 | by Frank Washkuch
the three major TV networks....'s "Constellation" feature. A series of TV, radio, and print PSAs for the telethon will feature celebrities like ...
GM partners with Planet Green
28 May 2008 | by Beth Krietsch
In April PRWeek reported on Discovery Communications' PR campaign for the launch of its new TV...An announcement was recently made that General Motors will be the advertising sponsor for Planet Green. "It's a great way for GM to educate and inform consumers about all we are doing in the area of sustainable transportation," Betsy Lazar, executive director for GM's advertising and media operations ...
CAMPAIGN: Teens speak up with Ad Council
04 Mar 2008 | by Tanya Lewis
advertising time and space. This includes TV, radio, outdoor, alternative, and Interactive. The campaign ...
CDC selects Ogilvy for $3.3m task targeting America's youth
19 Oct 2007 | by Marc Longpre
violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public
Opinion-focused sites offer relevant marketing insight
15 Oct 2007 | by Aarti Shah
Opinion-focused sites can serve as preliminary market research tools to learn about various perspectives around an issue, item, or brand. For instance, UK-based Friction. TV is a platform for users to post videos of themselves pontificating on topics that range from buying a PC to the price of tea ...
Barber helps DoD embrace Web's possibilities
24 Sep 2007 | by Ted McKenna
and Television Service available oversees; and Stars and Stripes , the independently run military paper first ... netting of the National Association of Government Communicators Communicator of the Year award, her work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
