Wicked Fashions skates to back-to-school promotions
14 Apr 2009 | by Alexandra Bruell
in Times Square, print advertising, and in-store promotions. ...
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Consumers plan to keep spending on entertainment, study finds
21 Apr 2009 | by Kimberly Maul
on entertainment in the US is $160 a month, the company reported, mostly going to subscriptions related to TV ...
State Farm rolls out red carpet for Latin Music Awards
17 Mar 2009 | by Kimberly Maul
the insurance company's first year as title sponsor for the Billboard Latin Music Awards on April 23...., allowing consumers to pose and take their picture on a red carpet giving them a taste of the Awards ... . The contest is being held in conjunction with Telemundo, which will air the awards. State Farm brought ... . And advertising AOR Alma DDB helped develop the campaign. "Music is a passion point for us and our customers ...
Kelly Cutrone snags reality show for agency
09 Dec 2008 | by Alexandra Bruell
. This isn't the first time that Cutrone will be on reality TV, though. Stars of MTV's The Hills, Whitney ... on TV for young women to see women in power but also to expand her agency's own brand. I want ...
Teen Vogue to open holiday "Haute Spot"
07 Nov 2008 | by Alexandra Bruell
SHORT HILLS, NJ: In an effort to attract readers and advertisers this holiday season, Teen Vogue...The pop-up concept store, featuring various advertisers, will not sell products, but will stand as a promotional destination touting complimentary makeovers and gift-wrapping, a re-creation of the Teen Vogue fashion closet, events with Teen Vogue editors, and an Internet caf , among other things ...
Strike.tv shows a new side to TV writers
05 Nov 2008 | by Kimberly Maul
available on Strike.tv....been a better PR tactic to introduce Strike.tv (or something similar) during the writers strike, Strike.tv ... its own Web site . Peanuts is moving from comics and TV specials to webisodes , which are now ...
Freud aids 'OK!' amid management changes
30 Oct 2008 | by Frank Washkuch
at OK, which is owned by British publisher Northern Shell . OK announced the management changes ...
Bahamas International Film Festival builds buzz via industry outreach
29 Oct 2008 | by Kimberly Maul
The festival, which takes place December 4 to 11, is reaching out to the industry via trade publications like The Hollywood Reporter , and by inviting celebrities to attend. Laurence Fishburne, who will receive the BIFF Career Achievement Award and Sean Connery, who will present the award, are already slated ...
Groups lobby for equal Hollywood access for those with disabilities
15 Oct 2008 | by Kimberly Maul
The Screen Actors Guild (SAG), Actors' Equity Association (AEA), and the American Federation of Television and Radio Artists (AFTRA) are collaborating on the effort, which is called " I AM PWD " (Inclusion in the Arts Media of People With Disabilities). The campaign lobbies for equality in auditions ...
Blaine always endures, even if he does not
25 Sep 2008 | by Tonya Garcia
. But you won't. This feat, like the ones before, builds to a crescendo: a September 24 TV special where he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
