AutoTrader looks for a home run in 'Drive to a New Start' campaign
28 Jul 2008 | by Kimberly Maul
media outreach on local radio and TV stations, specifically because of the great visuals, Scott said. So ...
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Amtrak honors Pullman Porters place in history
11 Feb 2009 | by Kimberly Maul
, director of national advertising for Amtrak, said Images USA, Amtrak's AOR for the black and Hispanic ...
General Motors' reviews PR function
21 Jul 2008 | by Nicole Zerillo
products, and the challenges [we face]," said Kelly Cusinato, GM manager, advertising and marketing ...
Volvo awards redefine brand quality
28 Apr 2008 | by Nicole Zerillo
. One way that Volvo North America promotes its brand s message is through its annual Life Awards ... to simply enjoying] the good life. The Life Awards are entirely PR-driven by Volvo s brand agency, Haberman ... new Volvo, every three years for life. Other award winners included Matthew Sanford, who, although ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
In early October, Chevron s Power of Human Energy TV ads debuted, featuring impressive visuals and messages positioning Chevron as part of the energy solution. Representing an evolution of the company s message track from energy issues to energy solutions, the ads are the latest outcropping of a truly ...
Chrysler's social-media site helps to drive comms in wake of strike
12 Oct 2007 | by Michael Bush
s communications team handled thousands of calls that day from local and national print, TV, Web-based, and radio ...
Enterprise embraces the environment
01 Oct 2007 | by Michael Bush
. But the communication is taking place on the macro level with PR efforts, assisted by Fleishman-Hillard, TV, and print ...
Ford's 'Warriors in Pink' aids breast cancer battle
21 Sep 2007 | by Randi Schmelzer
and alliance manager Crystal Greene said the face of the campaign is Clarkson, who is featured in a TV PSA ...
Safety first concern in off-road coverage
17 Sep 2007 | by David Ward
Motor Corp., which makes ATVs and dirt bikes. Television historically has been negative since that CBS ...
A matter of trust
03 Sep 2007 | by Hamilton Nolan
no advertising, getting the bulk of its funding through subscription revenue. And its motto, Expert ... coverage is easier when the presidential debates are in full swing on TV more than a year before ... -brush traditional advertising. As Dan Klores Communications president Sean Cassidy points out, the Internet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
