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BENTON HARBOR, MI: Whirlpool Corp. has consolidated the majority of its brand work under Peppercom, which it has worked with since 2006.
on their own because both TV advertisements and mainstream news do not provide them with enough data, according...with research because TV ads don't provide them with enough information, while 66% had the same complaint about news they receive from TV, major newspapers, magazines, and broadcast radio. More than nine in 10 (92 ... declining quantity viewing local and national TV news. ...
. "Traditional advertising is overcrowded, he said. We have to be where the consumer is [with] word of mouth ...
SHORT HILLS, NJ: In an effort to attract readers and advertisers this holiday season, Teen Vogue...The pop-up concept store, featuring various advertisers, will not sell products, but will stand as a promotional destination touting complimentary makeovers and gift-wrapping, a re-creation of the Teen Vogue fashion closet, events with Teen Vogue editors, and an Internet caf , among other things ...
to be doing layaway, Aiello said. Kmart had discontinued advertising the program in 2006. Euro RSCG ... , it stopped using PR and advertising to promote the program. It is now bringing back efforts to market its ...
, and a tie-in with the BET Hip Hop Awards, taking place in Atlanta on October 23. Coca ...
The company, which had worked with an undisclosed agency on a project-to-project basis in the past but not an AOR, aims to revamp its PR efforts, in addition to its advertising function, according to Jim Heidenreich, VP of global branding and North America marketing. Heidenreich, who was hired about ...
is concurrently reviewing an advertising AOR for this business. Fleishman-Hillard is the company's global ...
intentionally do not market on television or through general market media, because there's a credibility factor ...
The one-year contract was awarded after a competitive review in which five to seven agencies were interviewed, according to Teleia Farrell, manager of corporate communications for Welch's. PR strategy includes focusing on Gen X moms and key healthcare influencers like doctors, as well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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