10 Nov 2008
| by Frank Washkuch
officer at advertising firm Pere Partnership , is also a partner in CollegeClickTV.com, and created ...
10 Jul 2008
| by Frank Washkuch
PBS Teachers Connect ( www.pbsteachers.org/connect/ ), which is a new Web site targeting pre-Kindergarten to 12th-grade teachers and administrators, contains a personalized homepage for each user and a resource and member database. The public television network is planning to add private messaging, community feeds ...
29 Oct 2007
| by Tanya Lewis
In early October, Chevron s Power of Human Energy TV ads debuted, featuring impressive visuals and messages positioning Chevron as part of the energy solution. Representing an evolution of the company s message track from energy issues to energy solutions, the ads are the latest outcropping of a truly ...
22 Oct 2007
| by Tonya Garcia
Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ...
(Barkley): People are advertising their cause, so it s getting a lot of attention. I think one ...
advertising content. Everyone [is] looking for that story that is so compelling you can t make it up ...
22 Oct 2007
| by Tonya Garcia
Association and its Produce for Better Health Foundation, plans to award 50 schools a $10,000 grant each ...
17 Oct 2007
| by Ted McKenna
WASHINGTON: More than a dozen nonprofits have teamed up to promote the Smart Television Alliance, a...to their members, whom they hope will promote the Smart TV Alliance to families around the country. Funded by TiVO ...
that are. Turman said the group also plans to run advertisements and do outreach to mommy bloggers ...
08 Oct 2007
| by Tonya Garcia
to campus life, such as new flat-screen TVs in the campus center, increased shuttle service to Boston ...
01 Oct 2007
| by Randi Schmelzer
attention to its energy-efficient operations in various ways - including an fall TV tie-in with 24 - its ...
01 Oct 2007
| by Michael Bush
. But the communication is taking place on the macro level with PR efforts, assisted by Fleishman-Hillard, TV, and print ...
13 Sep 2007
| by Hamilton Nolan
proposals thus far. The deadline is October 12, and the account is likely to be awarded by early November ...