USCAP awards one-year job to Widmeyer
12 May 2008 | by Ted McKenna
WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one
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Obama's pledge empowers green comms
03 Feb 2009 | by Aarti Shah
by showcasing him on outlets like PBS' Nightly Business Report* and AP TV conveying these messages. Genet ...
A good use of energy
29 Oct 2007 | by Tanya Lewis
In early October, Chevron s Power of Human Energy TV ads debuted, featuring impressive visuals and messages positioning Chevron as part of the energy solution. Representing an evolution of the company s message track from energy issues to energy solutions, the ads are the latest outcropping of a truly ...
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
, TV, and the Web. Future This was obviously more cost-effective than advertising, says Walden ... , attracted three Denver TV stations and three local newspapers. The use of Coleman gear during the sleepover drew multiple live hits during WABC-TV weather remotes from the museum. Back in Badwater, the PR ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... (Barkley): People are advertising their cause, so it s getting a lot of attention. I think one ... advertising content. Everyone [is] looking for that story that is so compelling you can t make it up ...
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
Association and its Produce for Better Health Foundation, plans to award 50 schools a $10,000 grant each ...
Prize stresses climate change's urgency
16 Oct 2007 | by Marc Longpre
to award the world s most notable prize to Gore and the IPCC might have an impact on communications efforts in the future. It was immediately clear that the award could be seen as more than simply vindication for the movement. With an Academy Award already in Gore s hand for An Inconvenient Truth , it is becoming more ...
Green surge forces new recycling angles
01 Oct 2007 | by David Ward
stewardship awards on their behalf that we can, because if there s an award winner in Tennessee or Atlanta ...
Schake helps Live Earth occupy center stage
01 Oct 2007 | by Randi Schmelzer
in on TV and online. It s very difficult to have a global event in this day and age, when everyone ...
Hollywood turns a deeper shade of green
01 Oct 2007 | by Randi Schmelzer
attention to its energy-efficient operations in various ways - including an fall TV tie-in with 24 - its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
