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Telemundo push aims to get Hispanics 'Counted'

MIAMI: US Spanish-language TV network Telemundo wants Hispanics to "Be Counted" in the 2010 Census...The Census is very important to Spanish-language television because Hispanics, as well as other minorities, tend to be undercounted, said Alfredo Richard, SVP of communications and talent development for Telemundo. It's part of our mission to serve our viewers, but also it is good business. The more Hispanics ...

Obama's pledge empowers green comms

by showcasing him on outlets like PBS' Nightly Business Report* and AP TV conveying these messages. Genet ...

CNN leverages its nonpartisan coverage

], I know that all the content I see on television is tainted by ideology. It is political and you can ... reporting. I'm optimistic there is. I hope some TV news execs out there are similarly optimistic. ...

Groups lobby for equal Hollywood access for those with disabilities

The Screen Actors Guild (SAG), Actors' Equity Association (AEA), and the American Federation of Television and Radio Artists (AFTRA) are collaborating on the effort, which is called " I AM PWD " (Inclusion in the Arts Media of People With Disabilities). The campaign lobbies for equality in auditions ...

Ad Council/GLSEN launch youth campaign

people that this language is unacceptable." Duff unveiled the PSAs at GLSEN's Respect Awards ...

Four firms win work for military in Iraq

WASHINGTON: Four firms were awarded a contract to provide communications services to the US...Contracting Command-Iraq, the group that issued the award, did not provide a breakdown of what work each ...

FDA suspends work with pair of agencies

The FDA on July 23 awarded Alaska Newspapers Inc. (ANI), an Anchorage-based newspaper group with a communications division, a 10-month contract, said FDA spokesperson Heidi Rebello. ANI regularly subcontracts with Qorvis, with which it has had a joint marketing agreement since 2006. Don Goldberg, a partner at Qorvis ...

ViaNovo's Eskew selected as strategist for Palin

and representative to the British government for communications strategy during the war in Afghanistan. The McCain ...

Military to select firm for 'info ops' initiative in Iraq

and analyzing Arabic and Western media; spokesperson training; and development and dissemination of TV, radio ...

Minority shift signifies a new comms era

on the local papers, TV stations, and radio for day-to-day living information." Zandra Zuno, VP ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.