Thermos touts water usage with chemical-free product
13 Nov 2008 | by Jaimy Lee
loss TV show, was another tie-in. Thermos aims to educate consumers about proper hydration ...
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ADA taps Mullen to unify diabetes message
05 Mar 2009 | by Jaimy Lee
of the firm's PR practice. It will also implement an advertising campaign. An integrated team from ... during the three-month review process and it was awarded to Mullen on January 15, Hausner said. He ...
American Cancer Society selects AOR
24 Oct 2008 | by Jaimy Lee
-based The Martin Agenc y as its advertising AOR; the combined creative accounts have an annual budget of $20 ...
American Cancer Society looking for new AOR
09 Oct 2008 | by Jaimy Lee
. Atlanta-based TG Madison, the advertising AOR for the nonprofit, is repitching the creative account, he ...
Medicare and Medicaid work goes to Porter Novelli
08 Oct 2008 | by Jaimy Lee
of Health and Human Services, awarded Porter Novelli (PN) a nearly $6 million contract to develop...'s second win as part of the indefinite delivery, indefinite quantity (IDIQ) contract it was awarded ... , and Weber Shandwick were also awarded the IDIQ contract, which gives the four agencies the exclusive ...
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
to recognize a grain of wheat, Scheideman said. We don't have an advertising budget, and rely strongly on PR ...
CDC renews Ogilvy efforts
26 Sep 2008 | by Jaimy Lee
. Both are six-year contracts. The CDC awarded the two contracts in the summer, but Ogilvy announced them on September 22. The Inside Knowledge contract was awarded on August 28 and has a $5.1 million ... the Screen for Life contract, which was awarded to Ogilvy June 25. The first-year budget is $872,000, said ...
Health Care for America opens new campaign
10 Jul 2008 | by Jaimy Lee
"Our goal is to win enactment of healthcare legislation," said Richard Kirsch, national campaign director for Washington-based Health Care for America Now, which formed in 2007. The campaign is expected to continue into 2009. Media outreach has included major television networks and daily newspapers as well ...
Pfizer reviews PR agencies
25 Jun 2008 | by Jaimy Lee
The story first broke on AdWeek earlier this week, as well as Advertising Age. "Pfizer is going through what we call a transformation," said Ray Kerins, VP of worldwide communications at the New York-based drug giant. "We're looking at the business from every angle. Where can we be more efficient? Where can ...
Country Crock's goes healthy with Small Changes
14 May 2008 | by Jaimy Lee
://www.yourfamilytable.com/ . The singer also appeared on CBS Early Show and other TV and radio to promote Small Changes, said Rich ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
