Ad Council taps Peppercom
16 Jan 2009 | by Kimberly Maul
works with the American Association of Advertising Agencies to assign ad agencies to do pro bono work ...
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NAB releases PSAs to inform consumers of new DTV date
17 Feb 2009 | by Frank Washkuch
,000 US TV and radio stations, released two PSAs this month to educate consumers about the delayed digital
Juniper Networks in review
02 Oct 2008 | by Aarti Shah
The nature of the work includes everything from strategic corporate counsel, media relations, executive thought leadership, speakers' bureaus, awards, and customer-related PR activities, Fortier explained. If we bring on a new partner and they offer services we're not using right now, we'll obviously ...
PSB reports $3.2 million in new biz
17 Sep 2008 | by Nicole Zerillo
advertising and digital capabilities into campaigns. "If we hadn't grown that capability we would ...
WPP reports 9% growth in PR and public affairs
26 Aug 2008 | by Kimberley Maul
.5 million ( 299.9 million) for the first half of 2008. Advertising and media investment management saw a ...
Eric Mower absorbs Sawchuk Brown
14 Aug 2008 | by Frank Washkuch
with Mark Russell Associates in June and Clarke Advertising and PR in January. SBA, which had 13 ... people), advertising, and marketing practices, - with those of SBA, although a date or office location ...
Portraits of power
15 Oct 2007 | by 'PRWeek' Staff
-suite and say, PR is as effective as advertising, and I can prove it. She was the driving force behind P G ... that within the marketing mix it was equally, if not more, effective than advertising. Otto is also very ... the walls between PR, advertising, and all of the other marketing disciplines to create a more holistic ...
Ford's 'Warriors in Pink' aids breast cancer battle
21 Sep 2007 | by Randi Schmelzer
and alliance manager Crystal Greene said the face of the campaign is Clarkson, who is featured in a TV PSA ...
DJE adds to holdings in China
20 Sep 2007 | by Tonya Garcia
firm providing consumer marketing, financial communications, PR, events, advertising, and design ...
First impression
27 Aug 2007 | by Erica Iacono
and there isn t a specific job advertised. Without a stated objective, that company may not know if you re ... t understand. What you should write is Skeeter McGee scholarship, awarded to one student out of 10 ... , Glamour, and Fortune . Prior to JobBound, he spent 15 years at Leo Burnett Advertising in Chicago ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
