14 Apr 2009
| by Frank Washkuch
WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising
02 Apr 2009
| by Alexandra Bruell
We have extensive outreach efforts to our customers our readers and advertisers through multiple channels to assure them that it is business as usual at Sun-Times Media Group and that we are committed to working through this process quickly and effectively," Tammy Chase, director of corporate ...
31 Mar 2009
| by Frank Washkuch
Aided by Weber Shandwick, the media company first promoted the March 19 launch of the beta site to selected broadcast outlets and blogs in both the US and UK, said Jennifer Risi, EVP of the Global Strategic Media Group at WS. The company then contacted technology and financial titles, as well as advertising ...
24 Mar 2009
| by Aarti Shah
SAN FRANCISCO: Zee TV USA has enlisted EthnikPR to expand its outreach in North America. The firm..., Chattha added. The outreach will target advertising trades, business media, and TV press ...
in the US, in addition to potential advertisers, in order to grow the network as it marks 10 years of broadcasting in the country, said Vibha Chopra VP of marketing for Zee TV's North America division. We ...
10 Mar 2009
| by Rose Gordon
TV Critic As many of you are aware, especially in the US, a segment appeared on cable television last night that attacked Burson-Marsteller and the work that we do. The jumping off point ...
to every attack that comes our way over the internet or cable television, I do think it is important that I ...
27 Feb 2009
| by Alexandra Bruell
NEW YORK: Hearst's Marie Claire is utilizing the new reality TV series Running in Heels...grasp vis- -vis television, said Susan Plagemann, publisher of Marie Claire . She added ...
. Internal PR teams at both the magazine and the TV network are working on promotional launch tactics ...
advertisers, and keep current ones happy. We thought something we were missing was a great perspective ...
06 Feb 2009
| by Frank Washkuch
, which began February 3, contains PSA advertisements running pro-bono in about 400 newspapers, Op ...
the advertisers and to the American consumer, he said. Siegel explained that while the campaign itself has a low-five-figures budget, it is benefitting from millions of dollars in donated advertising space. Donna Barrett ...
27 Jan 2009
| by Frank Washkuch
because studies show that about 13% of black and Hispanic households are using analog TV and are not ready ...
the two organizations as experts to radio and TV programs, Frisby said. Additionally, it is pitching Op ...
23 Jan 2009
| by Frank Washkuch
because studies show that about 13% of black and Hispanic households are using analog TV and are not ready ...
the two organizations as experts to radio and TV programs, Frisby said. Additionally, it is pitching Op ...
13 Jan 2009
| by Frank Washkuch
. Through a union of the National Association of Broadcasters, the Radio Advertising Bureau, and other media ...
and key marketing and advertising groups. The HD Radio Alliance is also a strategic partner ...
. The effort will include press outreach to outlets targeting the marketing and advertising industries ...