Special Olympics kicks off events for awareness initiative
02 Apr 2009 | by Beth Krietsch
and radio advertising . She noted that President Barack Obama's recent comments to Jay Leno in which ...
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Taco Bell Foundation for Teens raises awareness about dropout rates
24 Apr 2009 | by Nicole Zerillo
of the TV show 24 to promote the 24 hour fundraiser, according to Sally George, a senior manager at TBFT ...
Pedigree helps homeless dogs with movie alliance
08 Jan 2009 | by Kimberly Maul
for the film and for Pedigree, including in-store signage, popcorn tubs, and TV spots. Pedigree also launched a ...
World AIDS Day efforts utilize youth, new media
26 Nov 2008 | by Kimberly Maul
MTV's decade-old Staying Alive HIV and AIDS prevention campaign kicked off the World AIDS Day PR campaign on November 6 at the European Music Awards, said Seema Alibhai, director of corporate communications for MTV Networks International. PR aspects include PSAs about safe sex and a presence on MySpace ...
Global Fund ups media work
25 Nov 2008 | by Jaimy Lee
was founded in 2002. As The Global Fund grows, our media profile grows with it. The account, awarded ... , but it has not yet been awarded, Hurst said. He noted that work between the two agencies will complement each ...
California campaign with Chef LaLa promotes healthy cooking
04 Nov 2008 | by Kimberley Maul
mission to promote healthy eating with a new campaign featuring Latina chef, author, and TV personality...of the kids surveyed on Animoto . Other PR tactics include a local TV appearance for First 5 California ...
American Cancer Society selects AOR
24 Oct 2008 | by Jaimy Lee
-based The Martin Agenc y as its advertising AOR; the combined creative accounts have an annual budget of $20 ...
Groups mark 10-year anniversary of Matthew Shepard's death
10 Oct 2008 | by Kimberly Maul
portrays how the small town reacted to Shepard's death and was turned into a HBO TV movie in 2002 ...
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
to recognize a grain of wheat, Scheideman said. We don't have an advertising budget, and rely strongly on PR ...
TripAdvisor helps charities with its philanthropic effort
26 Sep 2008 | by Frank Washkuch
will be awarded at least $50,000. The company hired two PR firms, Pardes Communications and Echo ... the value of $10 million in advertising with the PR effort. The organization determined that the two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
