21 Nov 2008
| by Alexandra Bruell
. "Traditional advertising is overcrowded, he said. We have to be where the consumer is [with] word of mouth ...
03 Mar 2008
| by Alexandra Bruell
According to the New York Times, the Reimagine you campaign will include TV, print, catalogs, signs and displays, e-mail messages, video clips, blogs, and other Web sites. Hearst will create a Web ...
-up its editors to appear in TV ads. The campaign reflects a growing necessity for companies to adhere ...
31 Jan 2008
| by Keith O'Brien
statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...
23 Oct 2007
| by Ted McKenna
. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners....Corporation is donating advertising space in its various print and online outlets, said Ketchum VP and media ...
22 Oct 2007
| by Tonya Garcia
Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ...
(Barkley): People are advertising their cause, so it s getting a lot of attention. I think one ...
advertising content. Everyone [is] looking for that story that is so compelling you can t make it up ...
22 Oct 2007
| by Tonya Garcia
Association and its Produce for Better Health Foundation, plans to award 50 schools a $10,000 grant each ...
15 Oct 2007
| by David Schwab
performance to be used for advertising purposes during the Olympic Games unless a Rule 41 waiver is signed ...
11 Oct 2007
| by Irene Chang
and advertising. Idea: Southpole and Seventeen teamed up for The Ultimate Seventeen Intern Challenge, a reality-based online series airing October 15 on seventeen.com s 17 TV. The contest will air over seven ...
06 Sep 2007
| by Irene Chang
to include a mention of an image within weeks after the show. PR people can also follow up with TV crews ...
30 Aug 2007
| by Irene Chang
% from last year. 2 Last year, JC Penney did a live back-to-school ad at the MTV Video Music Awards ...