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Reebok opens pop-up on Bowery

. "Traditional advertising is overcrowded, he said. We have to be where the consumer is [with] word of mouth ...

Sears, Hearst launch promotional campaign

According to the New York Times, the Reimagine you campaign will include TV, print, catalogs, signs and displays, e-mail messages, video clips, blogs, and other Web sites. Hearst will create a Web ... -up its editors to appear in TV ads. The campaign reflects a growing necessity for companies to adhere ...

Target to reconsider media policies

statement released to a youth marketing blog that called a recent advertisement, featuring a young model ...

Serta launches Counting Sheep for the Cure essay contest

. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners....Corporation is donating advertising space in its various print and online outlets, said Ketchum VP and media ...

Positive thinking

Stuart Elliott, advertising columnist, The New York Times Wendy Naugle, deputy health editor, Glamour ... (Barkley): People are advertising their cause, so it s getting a lot of attention. I think one ... advertising content. Everyone [is] looking for that story that is so compelling you can t make it up ...

The spirit of generosity

Association and its Produce for Better Health Foundation, plans to award 50 schools a $10,000 grant each ...

Spokespeople key to Olympic plan

performance to be used for advertising purposes during the Olympic Games unless a Rule 41 waiver is signed ...

'Seventeen' engages readers in Web-based intern contest

and advertising. Idea: Southpole and Seventeen teamed up for The Ultimate Seventeen Intern Challenge, a reality-based online series airing October 15 on seventeen.com s 17 TV. The contest will air over seven ...

Fashion world increasingly has designs on blog coverage

to include a mention of an image within weeks after the show. PR people can also follow up with TV crews ...

Major brands across the board are eager to go back to school

% from last year. 2 Last year, JC Penney did a live back-to-school ad at the MTV Video Music Awards ...

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