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Group promotes mobile DTV in education efforts

broad education campaigns ahead of the summer debut of mobile digital TV services in several regions....The groups want to make a range of audiences legislators, local TV stations, the consumer electronics industry, wire services, and consumers aware not only that the new service will be available ... to receive the technology, and 70 TV stations in 28 US markets will launch mobile DTV service by the end ...

eHarmony's gay dating site takes company into unfamiliar market

In 2005, an individual filed a complaint in New Jersey against eHarmony, because it did not offer a same-sex matching service. As part of the agreement, the company, known for its religious foundation, must "make a good faith commitment to advertise and/or employ public relations and/or marketing ...

VMS' new 'Vantage' compares ROI of PR and advertising

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising...The system, Vantage, was three and a half years in the making. Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both ... budgets, many of these companies are spending in the billions for advertising and PR," said Peter Wengryn ...

'Fast Company' Tweets its mobile site launch at SXSW

with outreach to advertising, marketing, and media trade publications; general interest outlets that cover ...

Agency reviews highlight battle in electronics space

. Toshiba's consumer products division includes LCD TVs and portable DVD players. In the [consumer ... sure that Toshiba is positioned well to lead the TV market by increasing our brand exposure. We want ... shipment revenues in 2009, down less than 1% from 2008, with most revenue coming from TV, smartphones ...

EBay awards Edelman account

SAN JOSE, CA: EBay has selected Edelman to support its marketplace and corporate divisions following a competitive bid. The contract is expected to be seven figures, according to several industry sources.

Cisco gets animated to boost product awareness

. To garner interest, Cisco is targeting advertising and marketing trades to raise awareness about the series ...

Themis Group hires Ogilvy to promote gaming sites

audiences. The agency is also seeking to raise recognition of the Web destination in the advertising ... the feeling that [Ogilvy] could properly channel the story to the various advertising and marketing folks ... certain seriousness. Ogilvy will also emphasize to the marketing and advertising communities ...

Twitter co-founder says service won't charge for existing components

paid advertising platform, then it's in a different [category]...and you evaluate it differently." ...

Study finds social media equally influential to conventional outlets

%) and traditional media (27%) as most influential in purchasing decisions. Advertising (17%) and direct marketing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.