Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
. "Traditional advertising is overcrowded, he said. We have to be where the consumer is [with] word of mouth ...
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Special Olympics kicks off events for awareness initiative
02 Apr 2009 | by Beth Krietsch
and radio advertising . She noted that President Barack Obama's recent comments to Jay Leno in which ...
SportsFanLive gets an assist from DKC
04 Sep 2008
coverage in technology blogs and media, as well as advertising trade publications, added Miranda. It also ...
Adidas enlists H&K to expand market position
04 Feb 2008 | by Aarti Shah
. The communications strategy will also build upon the company s advertising campaign, which positions Adidas as a ...
Orkin ballpark pitch hits home for AP
24 Oct 2007 | by David Ward
on television, and the announcers began talking about all the small bugs swarming the field. I felt this would ...
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
, TV, and the Web. Future This was obviously more cost-effective than advertising, says Walden ... , attracted three Denver TV stations and three local newspapers. The use of Coleman gear during the sleepover drew multiple live hits during WABC-TV weather remotes from the museum. Back in Badwater, the PR ...
Cleveland midge attack helps Cutter build buzz
19 Oct 2007 | by Michael Bush
We were watching this on TV and it hit the Internet with some pretty broad coverage the next ... got the equivalent of a $200,000 TV spot - which is what Fox was charging for a 30-second commercial ... case study for the power of PR, Ramey said. ESPN, the Associated Press, and local TV and radio ...
Taylor nets Kleenex job
19 Oct 2007 | by Michael Bush
was disappointed: We did two award-winning programs for them, but we wish them the best of luck ...
A new game for ESPN
15 Oct 2007 | by Michael Bush
of David and Goliath. In the TV-network-themed photo, David, donning shoulder pads and a helmet ... s sports fan, ESPN has had to become its own five-headed monster, offering content not only on TV, but also on the Web, radio, mobile devices, and in print. LaPlaca and his staff are aware that despite having six TV ...
Spokespeople key to Olympic plan
15 Oct 2007 | by David Schwab
performance to be used for advertising purposes during the Olympic Games unless a Rule 41 waiver is signed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
