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Brazil taps CDN, Fleishman for $8m worldwide account

BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) awarded CDN Comunicação..., at which time we will get more information about the work. This is the first account directly awarded ... to the RFP. The award last month concludes a several-month's-long RFP process. It was originally set ...

Bucks County launches viral tourism campaign

targeting marketing and advertising trade publications, political bloggers, and national and local general ...

Brazil's government to tap agency

BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) plans to award a PR firm...An executive at one of the firms bidding for the deal, speaking on background, said it will be the first account directly awarded to a PR firm by SECOM. Previously, the government agency hired advertising firms, which in turn hired PR agencies as subcontractors, the executive noted. SECOM did ...

Southwest's campaign takes aim at airline fees

DALLAS: Southwest Airlines (SWA) launched a new PR campaign "Fees Don't Fly" with advertising

ANALYSIS: Blame game is off the ground

and advertising, says, Our view all along is that those planes could have flown and had been flying. [But ...

Mass cancellations prompt outreach from American Airlines

The company enlisted its seven-person PR team, other staffers, and AOR Weber Shandwick, to inform the public of the reasons for the delays and options for getting to their destinations, according to Roger Frizzell, AA s VP of corporate communications and advertising. Airport personnel at some of its large hubs ...

American Airlines comms target those on the ground

The company enlisted its seven-person communications team, as well as other staffers, to inform the public of the reasons behind the delays and options for getting to their destinations, Roger Frizzell, American Airline s VP of corporate communications and advertising, told PRWeek. He added that American ...

Bloggers aid Visit Florida tourism push

, and culture. As part of the effort, which will include extensive advertising, the bloggers are traveling ... networking sites, explained Leon Corbett, Visit Florida s director of advertising and direct marketing ...

Coleman push goes to extremes

, TV, and the Web. Future This was obviously more cost-effective than advertising, says Walden ... , attracted three Denver TV stations and three local newspapers. The use of Coleman gear during the sleepover drew multiple live hits during WABC-TV weather remotes from the museum. Back in Badwater, the PR ...

IHG engages its club members

with] three minutes of advertising on TV, Quin says. Of those who opened the e-mail, 29% passed ...

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