Research essential to campaign health
30 Jul 2007 | by Tonya Garcia
campaign that includes media outreach, PSAs, advertising, and a traveling photo exhibit, The Faces ...
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Interactive site gives chance to provide feedback on covers
15 Feb 2008 | by Nicole Zerillo
. Measurement: The site will measure success by online traffic, paid advertising, feedback, and incoming cover ...
EMC's global push gains information positioning
18 Jul 2007 | by Aarti Shah
, Farmer says. In the first two weeks, coverage included 95 TV stations and 450 print outlets worldwide ...
Report finds line between advertising and PR agencies blurring
02 Jul 2007 | by Aarti Shah
The majority of the 55 agencies surveyed, all Council members, said they have competed with advertising and interactive agencies for social media campaigns, and occasionally, even for traditional PR ... agency, and co-author of the study. The PR industry - not advertising - typically runs campaigns ...
Reaching Latinos, targeted newswire services, and more
19 Jun 2007
united by a shared US experience. If targeting Latino television viewers, Solloway suggests providing ...
A fresh perspective
18 Jun 2007 | by Randi Schmelzer
, Bardauskis says, Dreaming Tree provides TV stations with traditional b-roll highlighting teens on ... TV cover- age seemed obvious for reaching parents, Poidomani says it was also crucial to have ...
VMS launches real time media monitoring service
11 Jun 2007 | by Aarti Shah
have a local television station reporting on a major crisis that s one thing and if you re aware ...
A cause for inspiration
28 May 2007 | by Marc Longpre
later this summer, Baker says. The local groups have been awarded funding through March 2009 ... . Obviously, if we can use advertising and communications to help raise awareness about the problems in Mexico ... efforts it has made advertising buys in both countries, as well. I would say we have several audiences ...
Internet complicates peer-review concept
23 May 2007 | by Ted McKenna
depend on some revenue other than selling subscriptions, to advertising or whatever. Along with hiring ...
Self-employment spurs broadening interest
21 May 2007 | by David Ward
-employment tends to be a print and online story. TV and radio stations tend to focus on larger business stories ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
