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Brand Health Check: French Connection

, which formerly handled the retailer's advertising account, how the brand can reverse its decline ... formerly handled French Connection's advertising) Despite poor results, there are still reasons ...

Burberry boosts digital approach with interactive campaign

, will also focus on Burberry's British heritage, in an effort to capitalise on the Queen s Diamond Jubilee ... will star British actress Gabriella Wilde and British musician Roo Paines, who has written an exclusive ... in a very British way". In depth: Burberry s digital Runway to Reality strategy ...

Beiersdorf kicks off £110m pan-Euro media review

and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ...

Brand builder: Under Armour

launched its first major European marketing push last month, which included a TV and digital marketing ...

Nike 'my time is now' by Wieden & Kennedy London

The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...

Think BR: In whom we trust

, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

Look launches 'Look What I'm Wearing'

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...

Nike marketing boss attacks 'institutionally analogue' businesses

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...

Consumer: Sports bra shows some real panache

to create a conversation on Twitter. British Olympian javelin thrower Goldie Sayers agreed to become a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.