Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ... deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...
Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...
Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
that it makes them proud to be British. However, those planning to do something to take advantage ... that the Jubilee makes them proud to be British. We know from MPGMC s ongoing research around meaningful brands ...
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...
Doritos 'Mariachi Doritos' by AMV BBDO
30 May 2012
A TV spot for the PepsiCo-owned tortilla chips brand Doritos, created by Abbott Mead Vickers BBDO
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
A Yoplait TV ad featuring cartoon characters that used phrases such as "Rip our heads off...TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ... ", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ... The TV ad, which aired in March, was created by Publicis Conseil. It featured the inside of a ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
