Jesus hairdressing ad complaints dismissed
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, which formerly handled the retailer's advertising account, how the brand can reverse its decline ... formerly handled French Connection's advertising) Despite poor results, there are still reasons ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
, will also focus on Burberry's British heritage, in an effort to capitalise on the Queen s Diamond Jubilee ... will star British actress Gabriella Wilde and British musician Roo Paines, who has written an exclusive ... in a very British way". In depth: Burberry s digital Runway to Reality strategy ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
launched its first major European marketing push last month, which included a TV and digital marketing ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
