01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...British Midland in 1996, will become chief executive of BMI Regional.
He said: "It is very much our aim ...
01 Jun 2012
| by Doug Whelpdale
that it makes them proud to be British.
However, those planning to do something to take advantage ...
that the Jubilee makes them proud to be British.
We know from MPGMC s ongoing research around meaningful brands ...
30 May 2012
Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To
28 May 2012
| by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons...of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ...
residents although BA's terms and conditions are not specific as to whether nominees have to be British ...
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising
David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign )
WPP has appointed Deborah Kerr to oversee Team ...
marketing team. ( Marketing )
British Airways has promoted Hamish McVey from brand and design manager ...
24 May 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin".
It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
British Airways has promoted Hamish McVey from brand and design manager to head of brands...across the airline's global markets. He will lead the strategy and delivery for the overall British ...
and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...
with customers, giving them a consistent brand experience wherever they may be travelling to or from with British ...
18 May 2012
| by Loulla-Mae Eleftheriou-Smith
guests a sense of connection wherever they travel those are our key advertising messages.
We invest ...
17 May 2012
| by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a...four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said.
He said that premi ring the ad ...
to reach out to a different clientele."
British Airways is one of the official sponsors of the London ...
17 May 2012
| by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design.
The network ...