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BMI Regional to retain marketers after £8m sale

of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...British Midland in 1996, will become chief executive of BMI Regional. He said: "It is very much our aim ...

Jubilee spirit unites the nation

that it makes them proud to be British. However, those planning to do something to take advantage ... that the Jubilee makes them proud to be British. We know from MPGMC s ongoing research around meaningful brands ...

British Airways 'height cuisine' by BBH New York

Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To

BA harnesses Facebook to help Brits home for Olympics

British Airways is to tap into national pride with a Facebook promotion allowing Britons...of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ... residents although BA's terms and conditions are not specific as to whether nominees have to be British ... ), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

Lufthansa introduces Berlin routes

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands...across the airline's global markets. He will lead the strategy and delivery for the overall British ... and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ... with customers, giving them a consistent brand experience wherever they may be travelling to or from with British ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

guests a sense of connection wherever they travel those are our key advertising messages. We invest ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a...four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to reach out to a different clientele." British Airways is one of the official sponsors of the London ...

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.