01 Jun 2012
| by Nick Batten
, who was promoted to the role of managing director of advertising at Immediate Media in December 2011 ...
01 Jun 2012
| by Maisie McCabe
Readers can choose from three special covers featuring British road cyclist Cavendish holding his bike over his shoulder; British heptathlete Ennis holding a javelin, and Jamaican sprinter and 100m and 200m world record holder Bolt, in the starting position.
As well as being photographed ...
01 Jun 2012
| by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man ...
deliberate antidote to the "feminine silks and swirls and indulgent images of most confectionery advertising ...
such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...
01 Jun 2012
| by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
01 Jun 2012
| by Gemma Charles
this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online advertising, Facebook activity and the launch of new Corona mobile apps.
Darius Burrows, senior brand ...
01 Jun 2012
| by Nick Batten
English has been promoted from his previous role as head of broadcast and will report to chief operations officer, Richard Sexton.
He will lead Carat's 100-strong media team, which spans TV, cinema, radio, print and digital activation. He will direct Carat's investment across all media buying, lead ...
01 Jun 2012
| by Mark Banham
.
He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...
01 Jun 2012
| by Maisie McCabe
ComScore, AdSafe, ArtsandTV.company and Emediate have been awarded certificates from the Audit...The four tools which have been awarded a certificate are: AdSafe Brand Safety Firewall from AdSafe ...
verification (CV) tools used by media agencies to ensure online ad placements fit advertisers campaign ...
by the advertiser to be unsuitable for a campaign, including brand conflicting content, and the certificates ...
01 Jun 2012
| by Maisie McCabe
with new maps four times a year, will be advertised on 2,200 BP, Esso and Total forecourts across ...
of their technology also means that we can trial new advertising and communication ideas quickly and monitor ...
biggest branches across the country. The screens will not carry any advertising, but Adam Eve ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...British Midland in 1996, will become chief executive of BMI Regional.
He said: "It is very much our aim ...