08 Oct 2007
| by Tonya Garcia
This Week CHICAGO: Effective January 1, 2008, Joe Bernardo will assume the role of CEO and president of Cision North America . WEST CHICAGO, IL: Aspen Marketing Services has acquired the operating assets of Newgen Results Corp., a provider of integrated, multi-channel CRM solutions for auto ...
30 Aug 2007
| by Tonya Garcia
-service training and a client relationship management (CRM) course. For each account, one exec is charged to oversee the agency-client relationship; the largest accounts merit a dedicated CRM manager, and a global ...
- or the firm s - best interest Avoid a one-size-fits-all approach: CRM should be customized, creative ...
24 Oct 2006
| by Michael Bush
by the "continuing strong performance of the CRM business and now the resurgence of the PR sector. PR picked up ...
25 Jul 2006
| by Michael Bush
PR represented 10.2% of Omnicom's overall revenue for the quarter.
Randall Weisenburger, EVP and CFO of Omnicom said, in a teleconference, that growth in marketing services was driven by the "continuing strong performance of the CRM and healthcare businesses" and the improving performance of our PR ...
15 May 2006
that our interactive, which is also CRM, direct response, and CBI, has the lion’s share of new business ...
19 Jan 2006
| by Karl Greenberg
handles CRM, database and analytics, and experiential marketing.
Copacia said BES' PR team will be led ...