'Entourage' taps into social network for series premiere
06 Jun 2006 | by Keith O'Brien
said. MySpace is a “CRM tool. [HBO] can set up bulletins to send to [people] who identify themselves ...
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Client-tracking techniques moving from CRM to CMR
30 Jul 2007 | by Tonya Garcia
New customer relationship management (CRM) technology is making it possible for PR pros to gain insight into the identity of their most enthusiastic customers. JuicemetrIQs, a Web-based CRM system ... communications that benefit the customer on a superior and personal level, writes Enrico in an e-mail. CRM 2 ...
Regional Roundtable: New York
15 May 2006
that our interactive, which is also CRM, direct response, and CBI, has the lion’s share of new business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
